Birmingham Bears Beer Fest is back!

Cricket, live music and plenty of limited-edition Birmingham Bears beer – what’s not to love?!

Back for its third year, the festival at the iconic Edgbaston Cricket Ground, will run alongside two key matches on 13 and 15 July. As an official partner, we’re really excited to bring it to life!

Catch the Bears vs. Leicester Foxes on the Friday, followed by a night of live music with over 50 beers, ales and ciders on the bar (including the much-loved Birmingham Bears beer, which we brewed especially for the team!) in the stadium’s exhibition hall.

On the Sunday, the beer festival will be in full swing before the Bears take on Durham Jets. There’ll be a host of street food vendors, our giant beer pong game and a special inflatable kids’ zone to keep the little ones entertained. Make sure you stick around to watch the World Cup Final on the big screen, too (#itscominghome)!

Tickets start at just £19 – click here to bag yours.

Across the summer, you’ll find the special Birmingham Bears beer (named after the club’s T20 side) in more pubs and bars across the West Midlands than ever before. It’s because we’ve signed up 200 new accounts this year alone! So now there’s no excuse not to give it the taste test (expect a rich fruity aroma with a hint of roasted nut and peppery spiced bitterness).

Join the #bearhunt, find your local stockist and buy a pint of Bears beer to be in with a chance of winning tickets to a host of 2018 T20 fixtures. Follow @BirminghamBears on social media for news and events.


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